More Affection - Lacerda Design
At Afetto, we believe that the right connections change everything. And this applies to the bonds we build with the families who trust our work and with the professionals who walk with us on this mission to make childhood more beautiful, more meaningful, and more welcoming.
That's why, in the "Mais Afetto" section, we will share stories that strengthen our delivery, starting with a partnership that was born from a sensitive eye and now flourishes in joint creations: Lacerda Design.
The power of purposeful partnerships
Partnerships are much more than a business strategy. When well-built, they are encounters of values, visions, and intentions. And when two brands recognize themselves in each other's purpose, the result goes beyond any commercial forecast: it transforms into experience, memory, and shared affection.
In the current scenario, where consumers increasingly value authenticity, purpose, and personalization, working collaboratively is an intelligent and sensitive response to new demands. When brands unite with intention, they deliver more than products and services—they deliver meaning. And that's exactly what we found in the partnership between Afetto and Lacerda Design.
Meet Lacerda Design
Lacerda Design was born from the sensibility of Gabi Lacerda, the brand's founder and a mother who transformed her passion for details into a mission: to create personalized design that turns special moments into emotional memories.
The children's universe has always been present in her journey, but it was with motherhood that she deeply understood the importance of creating welcoming experiences. What always guided the brand was the intention to make every detail meaningful, something that, from the beginning, made us realize how aligned we were.
How it all began
Our story with Lacerda Design begins in a very symbolic way: with the creation of Afetto's own visual identity. From this first meeting, it became clear that there was something greater than a simple initial partnership. There was empathy, purpose, and a mutual desire to create with affection.
This initial connection transformed into an inseparable partnership, built with affection and purpose. More than clients, we are partners, friends, and passionate about childhood and about creating experiences that become unforgettable memories.
Petit Brand: when design meets affection
It was from this connection that Petit Brand was born, an exclusive service created by Lacerda Design and offered in partnership with Afetto. The goal is simple and charming: to bring visual identity into the dream nursery—and into the entire journey that begins even before birth.
With Petit Brand, the family's visual identity is considered from the baby shower, through personalized stationery, to the decoration of the children's room. Each element is developed in harmony with Afetto's furniture and objects, creating an environment where everything communicates: aesthetics, meaning, and affection.
It's an innovative way to build memories, connecting the beauty of stationery with the comfort of furniture. And more than that, it's a way to visually translate the essence of each family—transforming affection into concept.
Aesthetics, empathy, and strategy
The strength of this partnership is not just in shared good taste or the quality of deliveries. It is sustained by something deeper: the empathy between the brands and the passion for transforming the children's universe.
For Afetto, this collaboration brings the opportunity to offer an even more complete experience for our clients. It's a way to broaden our perspective and offer solutions that go beyond furniture design—creating truly personalized and soulful environments.
For Lacerda Design, being alongside Afetto is also a way to bring visual identity to life in physical spaces, strengthening the brand's presence in the most important moments of families' journeys.
And, for both, it's a strategy that makes sense. Because when brands unite, the entire ecosystem benefits: mothers, fathers, babies, and the memories that remain.
An invitation to enchantment
We believe that the future of the world lies in collaboration. In seeking not only commercial partners, but allies in purpose. People and companies who see beyond delivery and share the same vision about what it means to build something meaningful.
The partnership with Lacerda Design is just that: an invitation to enchantment. A union of complementary talents, converging perspectives, and shared intentions to create something unique.
If you, like us, believe in the power of true connections, we invite you to learn more about this collaboration. Because when brands create together, the experience is even more special—and every detail carries a little more history, beauty, and affection.
Now, enjoy Gabi's testimonial:
With affection,
Afetto Design
